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OOH & Outdoor Media CRM

Validating For billboard owners and outdoor media agencies

Billboard management software that shows which sites are free, and when

Plan campaigns, track every posting and see availability across all your sites without opening a spreadsheet.

No card · 2 minutes

Still checking a spreadsheet to see if that billboard is free in March?

Two salespeople sell the same site for the same fortnight.

Clients ask for proof the poster went up, and we hunt through phones for the photo.

Nobody knows how much of our estate is booked next quarter.

Everyday problems of the trade, in the words we hear them. Not quotes from named customers.

How it works

Three steps, set up for you.

  1. Map your sites

    Add every billboard and panel with its location and format.

  2. Plan the campaign

    Book sites for a client's dates and see clashes before they happen.

  3. Post and prove it

    Record each posting with a dated photo and share it with the client.

What you get

Built around the way your trade actually works.

Never sell the same site twice

Bookings are checked against each site's calendar as you plan.

See what is free, and when

An availability view covers every site by date.

Prove every poster went up

Posting records hold dated photos for each site and campaign.

Plan a campaign in one sitting

Pick sites, dates and formats and build the plan from them.

Know how full your estate is

Occupancy is shown by site, area and period.

Keep every client's history to hand

Past campaigns and contacts are stored per client.

Pricing

Founding-member pricing for the first businesses that join.

We haven't published a price yet. Join the waitlist and you'll get the founding-member price when this product opens for your trade. No card, no obligation.

  • Your data is yours; export any time
  • No lock-in contracts
  • Cancel monthly

Fair questions, straight answers

Who owns the data we put into OOH & Outdoor Media CRM?

You do. Export your sites, campaigns and posting records whenever you like, without asking us first. If you leave, your data leaves with you.

Is OOH & Outdoor Media CRM UK GDPR-ready?

OOH & Outdoor Media CRM is built with UK data protection in mind. You stay the controller of the data you hold about your clients and their contacts, and ApaOne acts as your processor. Our privacy notice and the Technology page explain how we handle and protect it.

Is there a contract?

No long contract. OOH & Outdoor Media CRM is paid monthly and you can cancel any time. There is no lock-in.

How long does set-up take?

Days, not months. We set OOH & Outdoor Media CRM up for you, including your sites, formats and client list. Your part should fit into an afternoon.

What if OOH & Outdoor Media CRM is discontinued?

We are candid about this: we shut down products that don't earn their place. If that ever happens to OOH & Outdoor Media CRM, you get notice first and a full export of your data.

I only have a handful of billboards. Is OOH & Outdoor Media CRM meant for me?

Possibly not, and we would rather say so. If you have fewer than about 10 panels and one person takes every booking, a shared spreadsheet with a weekly check does the job. The product is being built for owners and agencies where 2 or more people sell the same sites, clients ask for proof of posting, or nobody can see next quarter's occupancy without counting. Our free availability chart template may be all you need for now.

Can I use it today?

No. OOH & Outdoor Media CRM has the public status Validating. That means we are testing whether enough billboard owners and outdoor agencies want it before we build it out. There is no price, no launch date and no trial yet. You can join the waitlist and tell us what it must do. If the trade does not respond, we will not build it, and we will say so.

Will it handle digital screens as well as paper posters?

The product is designed around sites, formats and dates, and digital panels are part of most estates now. How far it goes with digital, for example selling slots in a loop, is one of the things we are asking the waitlist about. It is not being built as an automated trading platform for large digital networks. If digital is most of your business, tell us how you sell it when you join.

Does it deal with planning consent, site leases or health and safety records?

Those are not promised features. The product is being built for 2 jobs: planning campaigns across your sites and proving each posting with dated photos. It is not a planning, property or health and safety system, and it does not replace professional advice. If you would want consent expiry dates or lease dates held against each site, say so on the waitlist. Requests from owners decide what is considered next.

We already have years of bookings in a spreadsheet. Would we have to start again?

The set-up is designed to begin with your sites, formats and client list, which most owners already hold in a spreadsheet. How past bookings are brought in has not been decided, because the product is still being validated. If your history matters to you, for renewals or for occupancy figures, tell us when you join the waitlist. And whatever you put in, the principle is that your data is yours to export.

How we protect your data

Be first in line when it opens for your trade.

Your sign-up is also a vote: it tells us this product is worth building next. If it doesn't earn its place, we'll tell you.

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We'll use your details to tell you when OOH & Outdoor Media CRM is ready for you. Privacy notice